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Austen McDonald's avatar

I appreciate you talking about this. I've seen numerous PMs endlessly banging the "PRDs are dead, just build prototypes" drum. But the hard part of PRDs has always been the P part---why are we building this product, why now, and for whom?

You don't find PMF by random walks over the product space.

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Daniel Filler's avatar

Design has been banging this drum and sharing these methods for over a decade. Design Thinking was a means to increase the creative output across disciplines by uncovering customer problems, generating opportunities and then saying, “yes, and…” over and over again. GenAI just speeds up the cycle.

But while what you say is very true, I’ve witnessed the push towards efficiency and self preservation in the face of increased competition internally at organizations has not bred psychological safety nor trust. In environments such as these, creativity is all but snuffed out.

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