How To Frame Your Ideas So They Are Heard

You've done the work on an idea but it doesn't get the buy-in you need. Here are two proven ways to reframe your approach.

Client: I’ve been working on a proposal for many weeks. I spent time talking to customers, gathering data, and doing the pros/cons analysis for the best path forward. When I presented my recommendation to my stakeholders, they said: “No, we don’t like this new idea. It’s a big change.” But then, the following week, a coworker presented the same idea in …