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Claire W's avatar

As a Communications leader of 25+ years, you've nailed it in this post. For me, communication at work is about building belief and therefore trust. The people I see do it very well done exactly what you're written about here - build credibility, provide evidence through data and evoke emotions, usually through hope or fear. As humans, we connect through stories. Just look at the notes that go viral here. They are usually stories that connect to our hearts in some way.

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