How To Influence Executives: 5 Elements of Persuasive Stories

While we think we're data-driven and logical, we are much more influenced by stories than numbers. Hone your storytelling skills to unlock a next level influence in your organization.

Client: I have prepared so much analysis and data to back up my recommended approach. I’m confident it’ll work and be super impactful. However, when I raise this approach with the stakeholders and walk them through the numbers, I see their eyes glaze over. The change in the model is very technical and complex, and I can see that they’re not getting it. …